Blog

Playbooks & ideas

What the review rules in India actually allow, how creator campaigns work, and how to run them without putting a listing at risk.

Compliance

Amazon Review Rules for Indian Sellers

Amazon banned incentivised reviews in 2016. What that means for Indian sellers in practice — plus the ASCI, BIS and CCPA rules that apply on top of it.

Compliance

How to Get Amazon Reviews in India, Safely

What Amazon allows Indian sellers to do about reviews, what gets a listing suppressed, and what the law says. A plain-English guide with no euphemisms.

Playbook

Launch Social Proof With Zero Reviews

The cold-start problem, solved in the right order: what to build first when nobody has bought your product yet and every buyer wants to see that someone has.

Marketplace

Flipkart Social Proof Without Breaking Rules

What Flipkart sellers can legitimately do about ratings and reviews, what Indian law says regardless of platform, and where creator content fits instead.

Playbook

What Influencer Marketing Costs in India

The pricing models, what genuinely moves a quote up or down, and the costs that never appear on the rate card — written without invented rate tables.

Playbook

UGC vs Influencer Marketing: The Difference

One buys content you own outright and can run as ads. The other buys access to somebody else’s audience. Which to use when, and how the two combine.