Your money moves only when you say so.
Fund a campaign, and the money sits there until you have seen the work. Creators buy your product with their own money, you approve the post, and only then is anything released — billed on one weekly GST invoice.
Funded upfront, released on approval
The whole model turns on one thing: funding a campaign is not the same as spending it. Here is the path your money actually takes.
- Step 1
You fund the campaign upfront
You add money to the campaign before it goes live, and set the cashback, the bonus and the content requirements at the same time. Those funds are held against approved results — they are not spent the moment a creator enrolls.
- Step 2
A creator buys at your normal price
The creator orders from your Amazon, Flipkart or D2C store with their own money. It is a real order in your real sales data — nothing is gifted, and no unit leaves your inventory unpaid.
- Step 3
You review before anything is released
The creator uploads their order evidence and, once posted, their content. Nothing is drawn from the campaign until you have looked at that submission and approved it.
- Step 4
Approval releases the money
On approval the creator’s cashback and bonus are released to their Hypedrive wallet, and the platform fee plus applicable GST apply. No approval, no release, no fee.
Pay only for what works
No retainers and no monthly plans. You fund a campaign and pay only for real purchases and posts you approve.
A flat cut of your campaign funding — nothing else. Free to set up, you only pay once a purchase is confirmed and you approve the post.
What one result costs
Pay only for what works
You're billed when a creator actually buys your product and you approve their post. No approval, no charge.
No monthly fee, no retainer
Nothing to subscribe to. You fund a campaign and set the cashback + bonus — that's the only money that moves.
One simple weekly bill
Everything you approved that week lands on a single GST invoice — fully tax-ready, e-invoiced, no surprises.
What you are charged, and on what
The platform fee, what happens to funding you never spend, and how it all reaches your finance team.
The fee is a cut of campaign funding
Hypedrive charges a 5–20% platform fee on the money you put into a campaign. There is no monthly plan, no subscription and no minimum spend — the fee and the cashback + bonus you set are the only money that moves.
Unspent funding is refundable
Pause or close a campaign and the funds you never used can be refunded to your original payment method — less any results you already approved and any non-refundable platform fee on those settled results.
One consolidated weekly invoice
Billing is not per-creator. Everything you approved in a week lands on a single invoice with the platform fee and GST itemised, so reconciliation is one document rather than dozens of transfers.
GST-ready and e-invoiced
Applicable Goods and Services Tax is added on top of the platform fee and shown as its own line. Invoices are e-invoiced and tax-ready, so your finance team can file from them without rebuilding anything.
Nothing pays out that you did not approve
Approval is the control that makes the spend predictable — and it is the same gate that stops creators taking a free product and running.
You set the brief before it is live
Content requirements, the platforms, the cashback and the bonus are all fixed by you when you create the campaign. Creators see the exact brief before they enroll, so what arrives is what you asked for.
Every order is checked against your listing
Creators upload their order evidence and it is automatically checked against your product listing, then screened for anything that looks off. A purchase is confirmed, not taken on trust.
Rejection costs you nothing
If a submission does not meet the requirements you published, you reject it and the campaign is not drawn down for it. Payout is gated on your approval, every time.
The gate is the brief, not your mood
The one limit on rejection: you may not reject content that genuinely meets the requirements you published purely to avoid paying. The brief you set is the standard both sides are held to.
What you see while it runs
Briefs, approvals and payouts live in one place, which is what lets a small team run this without spreadsheets, DMs and manual transfers.
Views, engagement and sales per campaign
Tracked in real time, per campaign, so you can see which brief and which creator mix is actually producing.
A submission queue to work through
Order evidence and content arrive in one place to approve or reject against the brief — not scattered across DMs and email threads.
Campaign balance and what is committed
What you funded, what has been approved and released, and what is still available for the rest of the campaign.
A record behind every rupee
Each payout traces back to a confirmed order and a post you approved, and rolls up into the weekly invoice — so spend maps to real outcomes, not an opaque monthly PDF.
What a campaign is not
The boundary matters more than the pitch, so here it is without hedging.
A Hypedrive campaign does not buy, script, incentivise or broker marketplace reviews or ratings. A creator is never asked to leave a review on your listing, and payout is never tied to a rating or to saying anything positive. What you are funding is disclosed creator content on the creator's own channel, backed by a purchase we confirmed against your listing.
Hypedrive is not affiliated with, endorsed by, or operated in partnership with Amazon, Flipkart or any other marketplace. Those marketplaces run their own rulebooks, and it is worth reading what Amazon's review rules actually mean for Indian sellers before you run anything anywhere.
It is also not a retainer. There is no fixed scope, no monthly minimum and nothing to cancel — if you approve nothing in a given week, that week bills nothing beyond what you already approved. Where the legal line sits on paid reviews in India covers why that distinction is the whole point.
Related for brands and sellers
- How Hypedrive works — the model end to end, for brands and creators.
- Hypedrive vs agencies and doing it yourself — where the retainer actually goes.
- An alternative to marketplace review programmes — for sellers who cannot enrol.
- Launching with no reviews yet — credibility on day one instead of month three.
- How we handle your data and payments.
Turn real buyers into your growth engine
Fund a campaign and pay only for real purchases and posts you approve — from real buyers, not rented audiences.
Questions, answered
How funding, approvals and payouts work when you run a campaign.
You fund a campaign and set the cashback + bonus. You only pay for real purchases and posts you approve — no retainers or upfront agency fees.
Every creator uploads their order screenshot, and we automatically check it against your product listing — so it's confirmed, not just taken on trust. We screen every order for anything that looks off.
Creators buy your product with their own money, and they're reimbursed only after you approve their content. They have skin in the game from the start — so unlike free gifting, there's nothing to take and run with.
Instagram, YouTube and Facebook, with more on the way. You set the content requirements per campaign.
No 5-figure retainer and no fixed scope. You fund campaigns and pay only for real purchases and posts you approve — billed on what actually happened, not a monthly invoice you hope works.
Every creator buys your product for real before they post — we confirm each order against your listing. You're paying real customers for real content, not fake reach or recycled bots.
Most campaigns start drawing real creators within days. You approve posts as they come in, so a library of authentic content builds while the campaign runs.
You track views, engagement and sales per campaign in real time, and every rupee you spend is tied to a real purchase and a post you approved — so your spend maps directly to real outcomes.
No. Briefs, approvals and payouts live in one place and run largely on their own — a small team can run campaigns without spreadsheets, DMs and manual transfers.
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